At the SMX Advanced conference, SEO specialist Eric Enge presented the remarkable possibilities of generative AI to the SEO industry. Enge emphasized the need for subject matter experts to review AI-generated questions for accuracy.
Among the tools making waves in the field, one standout is ChatGPT. This tool uses generative AI to create schema markup, which helps search engines understand and display website content. However, it’s crucial for schema markup experts to validate and refine the code.
ChatGPT goes beyond schema markup, able to generate content ideas and compile a list of popular questions on a specific topic. This saves time for content creators and provides insights into user search behavior.
Another advantage of ChatGPT is its ability to create captivating meta descriptions, which entice users to click through to a website. By leveraging generative AI, marketers can craft engaging meta descriptions that drive more traffic.
ChatGPT’s coding prowess also benefits technical SEO, aiding tasks like implementing .htaccess rules and creating Hreflang tags for webpages.
Despite concerns about accuracy, generative AI remains a valuable tool for creative inspiration and time-saving. It suggests title tags and helps cluster keywords based on search intent and relevance, streamlining the SEO process.
Enge stressed the importance of a balanced approach, combining generative AI insights with other SEO practices. While ChatGPT inspires title tags, it’s still essential to analyze search volume and align keywords with user demand.
In conclusion, generative AI, exemplified by ChatGPT, is transforming SEO. Its ability to generate code, provide content ideas, and streamline technical tasks has the potential to revolutionize the industry. However, SEO professionals must validate the content to avoid inaccuracies. With the right approach, generative AI becomes a powerful tool for driving superior results and enhancing the user experience. The future of SEO is here, powered by generative AI.
