Cultivating Excellence and Innovation: Insights from an Expanding SEO Squad

by | Aug 29, 2023

Developing a strong and lively company culture is highly important in today’s fast-paced business world, as it is a key factor in achieving success. In this article, we will explore the impressive journey of a small SEO team that has experienced significant growth since it was established in 2015. By uncovering the valuable lessons they have learned along the way, we aim to provide insightful guidance that can be applied to any organization striving to thrive in the ever-changing business landscape.

Throughout their journey, this team has prioritized adaptation, innovation, and growth. Scaling their team while preserving their unique culture proved to be their biggest challenge. However, they rose to the occasion by placing greater emphasis on culture “contributors” rather than mere culture “fits.” They recognized the importance of hiring individuals whose core values aligned with those of the team, understanding that this was crucial for their overall success. Embracing individuality and celebrating workiversaries fostered a supportive and festive environment where excellence was not only acknowledged but also nurtured.

To attract top talent, the team implemented a strong recruiting approach that had a profound impact on their talent pool and team culture. They crafted clear job descriptions, incorporated multi-step interview processes involving various team members, and requested work samples to assess candidates’ attention to detail. Additionally, a comprehensive questionnaire ensured fairness and equity in the hiring process, leveling the playing field for all applicants.

Once onboard, the team focused on promoting a culture of continuous learning. They introduced the “Question of the Day” to stimulate discussions about personal preferences, fostering engagement and camaraderie among team members. Furthermore, they provided learning and development opportunities to enhance employee skills and cultivate top talent. Weekly presentations on SEO or content, led by team members, and dedicated channels in Microsoft Teams for industry news and tips facilitated knowledge sharing across the team.

Maintaining a strong culture required effective communication channels, particularly in a remote work environment. The team recognized the significance of well-planned communication channels and their role in enabling seamless collaboration and fostering a true sense of community. By adopting a democratic approach to decision-making, the team ensured that critical choices were made collectively, fostering a culture of inclusivity and empowerment.

To uphold their culture of meticulous work, the team acknowledged the importance of carefully documenting standard operating procedures (SOPs). These SOPs served as a foundation for maintaining consistency and quality, even as the team expanded. By assigning the responsibility of team culture to a designated “owner of team culture,” they ensured the ongoing flourishing and adaptation of their culture in the face of new circumstances.

The team’s dedication to nurturing their culture not only attracted top talent but also resulted in substantial business growth. Engaged employees played a crucial role in achieving a remarkable 202% increase in revenue. By frequently and publicly recognizing exceptional performance, the team created a positive work environment where employees felt valued and were motivated to excel.

In conclusion, the journey of this growing SEO team offers valuable insights into building and maintaining a strong company culture. From prioritizing culture contribution during the hiring process to fostering a learning environment and documenting SOPs, their experiences provide a roadmap for success. Organizations can create an environment where excellence and innovation thrive by embracing and celebrating individuality, promoting a collaborative culture, and prioritizing employee development. These practices pave the way for limitless growth and success.

As businesses continue to evolve, it is crucial to acknowledge that a strong and vibrant culture serves as the foundation for success. By learning from the experiences of others, organizations can adapt and thrive in the ever-changing business landscape. The lessons from this SEO team’s journey serve as an inspiring guide for all those seeking excellence and innovation within their own organizations. With dedication, creativity, and a commitment to nurturing culture, the possibilities for growth and success are limitless.