Statistical evidence that demonstrates how important SEO is in developing your online presence
by Newsguru founder Marcie Terman
SEO or Search Engine Optimization can have a significant impact on your website audience. It can help you rank higher in relevant search results, drive more qualified traffic to your site, generate more leads and therefore sales. It can improve online visibility and domain authority (how well your website ranks in search results). Here are some key statistics that illustrate how important SEO can be in developing your customer base:
68% of online experiences begin with a search engine. This means that most people use search engines like Google, Bing or Duck Duck Go to find information, products, services, or solutions they need. If your website is not optimized so it is friendly to search engines, you are missing out on a huge opportunity to reach potential customers.
Only 0.63% of Google searchers make it to page 2 of the results. Though it varies widely depending on the key word, there are roughly 10 organic records on the first page of a Google search. The other spaces on the page occupied by PPC bidders. Holding one of those first page organic slots can make a world of difference in the performance of your website.
53.3% of all website traffic comes from organic search. This means that organic search is the largest source of traffic for most websites. Organic search traffic is also more likely to be high-quality, as it comes from people who are actively looking for what you offer. If your website is not optimized for organic search, you are losing out on potential traffic and the revenue it will bring. Its all about bringing your CAC (Cost of Acquiring Customers down)
SEO drives more traffic than organic social media. Social media is great for generating brand awareness, but SEO is far more effective than social media in terms of generating traffic for your site. Putting your resources both into SEO and social makes sense in most cases.
49% of marketers report that organic search has the best ROI of any marketing channel. This means that SEO can provide a high return on investment for your business, as it can helps generate more leads and sales at a lower cost than other marketing channels. (Always remember CAC.) SEO can also have long-term benefits, as it can help you build trust and authority with your audience.
How to increase website traffic by 350%. According to a study by HubSpot, companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts. This shows that creating more content can help you attract more visitors to your site, especially if you optimize your content for relevant keywords and topics.
Newsguru is an easy, cost efficient way to add relevant, daily content to your website. Once you’ve set up the account and allowed the AI to learn about your business and instructed it so that it knows the types of information your potential audience will crave, you can just let the AI go about its business generating stories for your website every day. Best of all, it puts you ahead of competitors who are adding information sporadically or at best monthly. Newsguru can be a powerful resource in bringing new customers to your business.