Empowering Digital Era Professionals: IIM Calcutta’s Executive Course on Social Media & Digital Marketing Strategy

by | Aug 25, 2023

In today’s fast-paced digital world, staying ahead is crucial for marketing professionals. To meet this need, the Indian Institute of Management (IIM) Calcutta has developed an Executive Programme on Digital and Social Media Marketing Strategy. This six-month program aims to equip professionals with the skills and knowledge needed to thrive in the ever-evolving digital landscape, making it a game-changer in the industry.

The Executive Programme is designed for professionals with at least three years of work experience, acknowledging the importance of adapting in the digital age. With its academic excellence and rigorous curriculum, IIM Calcutta is the ideal institution to provide professionals with the tools to navigate the dynamic world of digital marketing.

Participants in the program will explore various topics, including social media marketing, SEO, PPC advertising, content marketing, data analytics, and CRM. By delving into these areas, participants will develop a comprehensive skillset in digital marketing that sets them apart in the industry. Through a combination of online and on-campus workshops, participants will learn to develop and implement effective digital marketing strategies, optimize websites for search engines, manage PPC campaigns, and analyze data to enhance marketing performance.

The program boasts a faculty comprised of IIM Calcutta professors and industry experts, providing real-world insights and practical knowledge. This ensures participants gain valuable insights that can be applied in real-world scenarios. The program also offers flexibility, allowing professionals to learn at their own pace through a combination of online and offline modules. This innovative approach enables participants to balance their work commitments while acquiring vital skills in digital marketing.

To be eligible for the program, individuals must have completed a bachelor’s degree from a recognized university with a minimum of 50% marks, as well as at least two years of work experience. This ensures participants bring diverse perspectives and experiences, enriching the learning environment. The admission process includes filling out an application form, paying the application fee, completing specific tasks, and submitting necessary documents.

Upon successful completion of the program, participants will receive a certificate and become part of the prestigious IIM-C Executive Education Alumni network. The success of IIM Calcutta’s Executive Programme is evident in the high placement rate of its flagship Post Graduate Programme in Management, which achieved a 100% placement rate in 2022. Notable alumni such as Ajay Piramal, Sunil Munjal, and Chanda Kochhar have achieved great success in their respective fields, further solidifying the institution’s reputation for producing exceptional business leaders.

The program fee for the Executive Programme is Rs. 6,36,000, with a 20% discount available for armed forces members, making it more accessible to those who have served the country. Furthermore, IIM Calcutta’s affiliation with the CEMS Global Alliance in Management Education enhances the program’s credibility and provides participants with an international perspective on digital marketing strategies.

The Executive Programme at IIM Calcutta not only equips professionals with the skills to excel in digital marketing but also provides a solid foundation in the ever-changing landscape of digital and social media marketing strategies. By bridging the gap between theory and practice, this program empowers professionals to navigate the digital age with confidence.

If you are a manager, executive, business owner, or professional looking to support marketing goals, the Executive Programme at IIM Calcutta could be your pathway to success in digital marketing. Don’t miss out on this opportunity to stay ahead in the fast-paced world of digital marketing. For more information, visit the official website and take the first step towards enhancing your digital marketing prowess.